Mission in Japan, January 2016
In January 2016, Techtera organised its first technology and trade mission to Japan. It took six firms with it from the Auvergne-Rhône-Alpes Region to find out more about the Japanese markets of Health, the Elderly and Sport.
Conducted jointly with the Chambers of Commerce and Industry of France and Japan (CCIFC), the mission addressed trade issues (B2B meetings, sales outlets, networking, legal awareness, etc) and technology (monitoring, visit to showrooms) to enable participants to discover or learn more about Japan.
This mission has enabled participating companies to build and consolidate their ties with Japanese companies through:
- The emergence of business opportunities
- Access to information on textile innovation in Japan
- Monitoring the country/market of those involved
- Promotion of the textile industry in the region
Christophe Podevin, CEO, Ycone
“The Japan Mission […] gave us a first, highly targeted approach […], into the best framework conditions for a very streamlined internal preparation; thanks to the work done upstream by the Techtera team. This joint trip was optimised by targeted, organised meetings, which formed a positive support and accelerator […]”.
Results for key accounts
Key Account Workshops were organised for three groups:
- AIR LIQUIDE
They resulted in eight different partnerships, integrating several textile firms and leading to new commercial products.