Techtera organised its first technology and trade mission to Japan in January 2016. It took with it six enterprises from the Auvergne-Rhône-Alpes Region to discover the Japanese markets of Health, the Elderly and Sport.
Conducted jointly with the Chamber of Commerce and Industry France Japan (CCIFC), the mission addressed trade issues (B2B meetings, sales outlets, networking, legal awareness, etc.) and technology (monitoring, visit to showrooms) to allow participants to discover or learn more about Japan.
This mission has enabled participating companies to build and consolidate their ties with Japanese companies through:
- The emergence of business opportunities
- Access to information concerning textile innovation in Japan
- Country/market monitoring of local players
- Promotion of the textile industry in the region
Christophe Podevin, CEO, société Ycone
“The Japan Mission […] gave us a first, highly targeted approach […], into the best framework conditions for a very streamlined internal preparation; thanks to the work done upstream by the Techtera team. This joint trip was optimised by targeted, organised meetings, which formed a positive support and accelerator […]”.