Partnership between CHAMATEX x Puma for the launch of a 100% Made-in-France collection

19 . 04 . 2023

Puma France has worked with its partner CHAMATEX GROUP to build a collection made in France and bring together many organisations involved in French textiles.

The brand will market a full range at affordable prices in Intersport stores; thanks to the efforts of all our partners, from design to sale; and thanks to lower profit margins.

“We are very proud of this initiative, on which we have been working for two and a half years”, declares Christophe Cance, CEO of Puma France. We insist on this point, these garments are designed by our teams, knitted, dyed, cut and assembled by our industrial partner, Chamatex, whose factories are located in the Rhône-Alpes region, one hour away from each other.” Only the raw material, organic cotton, comes from Italy and Turkey.


All news